The role and impact of sponsorship awareness within sport event sponsorships: The case of Ford's UEFA Champions League sponsorship

Additional Metadata
Keywords	Sponsorship, Sports events, Brand image, Event image, Consumer ethnocentrism
Thesis Advisor	Go, F.M., Tempelaar, M.P.
Persistent URL	hdl.handle.net/2105/23855
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groen, R.L. (2013, November 13). The role and impact of sponsorship awareness within sport event sponsorships: The case of Ford's UEFA Champions League sponsorship. Marketing Management. Retrieved from http://hdl.handle.net/2105/23855

The role and impact of sponsorship awareness within sport event sponsorships