2013-11-13
The role and impact of sponsorship awareness within sport event sponsorships
Publication
Publication
The case of Ford's UEFA Champions League sponsorship
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, , , , | |
Go, F.M., Tempelaar, M.P. | |
hdl.handle.net/2105/23855 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Groen, R.L. (2013, November 13). The role and impact of sponsorship awareness within sport event sponsorships. Marketing Management. Retrieved from http://hdl.handle.net/2105/23855
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