The role and impact of sponsorship awareness within sport event sponsorships: The case of Ford's UEFA Champions League sponsorship

Additional Metadata
Keywords	Sponsorship, Sports events, Brand image, Event image, Consumer ethnocentrism
Thesis Advisor	Go, F.M., Tempelaar, M.P.
Persistent URL	hdl.handle.net/2105/23855
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groen, R.L. (2013). The role and impact of sponsorship awareness within sport event sponsorships: The case of Ford's UEFA Champions League sponsorship. In Marketing Management.http://hdl.handle.net/2105/23855

The role and impact of sponsorship awareness within sport event sponsorships