2013-09-24
Self-discrepancies and the effect on compensatory consumption
Publication
Publication
Hedonic or utilitarian product benefits
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Lisjak, M., Dietz, H.M.S. | |
hdl.handle.net/2105/23856 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Slager, G.E. (2013, September 24). Self-discrepancies and the effect on compensatory consumption. Marketing Management. Retrieved from http://hdl.handle.net/2105/23856
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