2013-09-24
Self-discrepancies and the effect on compensatory consumption
Publication
Publication
Hedonic or utilitarian product benefits
| Additional Metadata | |
|---|---|
| , , | |
| Lisjak, M., Dietz, H.M.S. | |
| hdl.handle.net/2105/23856 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Slager, G.E. (2013, September 24). Self-discrepancies and the effect on compensatory consumption: Hedonic or utilitarian product benefits. Marketing Management. Retrieved from http://hdl.handle.net/2105/23856 |
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