Setting your product apart: Foreign branding in advertising

Additional Metadata
Keywords	Advertising, Country of origin, Foreign branding
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23862
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karstens, J.K. (2013). Setting your product apart: Foreign branding in advertising. In Marketing Management.http://hdl.handle.net/2105/23862

Setting your product apart