Setting your product apart: Foreign branding in advertising

Additional Metadata
Keywords	Advertising, Country of origin, Foreign branding
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23862
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karstens, J.K. (2013, December 16). Setting your product apart: Foreign branding in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23862

Setting your product apart