Leveraging sponsoring relationships in corporate advertisements

Additional Metadata
Keywords	Sponsorship, Advertising, Sports industry/market/sector, Sailing, Delta Lloyd, Endorsement, Brand attitude
Thesis Advisor	Looman, J.L., Meijs, L.C.P.M.
Persistent URL	hdl.handle.net/2105/23867
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Keijzer, N.M.F. (2013, December 13). Leveraging sponsoring relationships in corporate advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/23867

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