2012-03-08
Influencing consumers’ emotions through advertising
Publication
Publication
The importance of the emotional state
Additional Metadata | |
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, , , | |
Hooge, I.E. de, Leunissen, J.M. | |
hdl.handle.net/2105/23910 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Tol, C. van. (2012, March 8). Influencing consumers’ emotions through advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23910
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