Influencing consumers’ emotions through advertising: The importance of the emotional state

Additional Metadata
Keywords	Advertising, Emotions, Buying behaviour, Consumer behaviour
Thesis Advisor	Hooge, I.E. de, Leunissen, J.M.
Persistent URL	hdl.handle.net/2105/23910
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tol, C. van. (2012, March 8). Influencing consumers’ emotions through advertising: The importance of the emotional state. Marketing Management. Retrieved from http://hdl.handle.net/2105/23910

Influencing consumers’ emotions through advertising