Influencing consumers’ emotions through advertising: The importance of the emotional state

Additional Metadata
Keywords	Advertising, Emotions, Buying behaviour, Consumer behaviour
Thesis Advisor	Hooge, I.E. de, Leunissen, J.M.
Persistent URL	hdl.handle.net/2105/23910
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tol, C. van. (2012). Influencing consumers’ emotions through advertising: The importance of the emotional state. In Marketing Management.http://hdl.handle.net/2105/23910

Influencing consumers’ emotions through advertising