2012-12-11
The battle between the old and the new
Publication
Publication
A comparative analysis of the effectiveness of traditional and social media as well as traditional and electronic retail channels in the product launch context
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| , , , | |
| Everdingen, Y.M. van, Jansen, J.J.P. | |
| hdl.handle.net/2105/23919 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kaesemann, L. (2012, December 11). The battle between the old and the new. Marketing Management. Retrieved from http://hdl.handle.net/2105/23919
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