The battle between the old and the new: A comparative analysis of the effectiveness of traditional and social media as well as traditional and electronic retail channels in the product launch context

Additional Metadata
Keywords	Product launch, Social media, Media, Retail channels
Thesis Advisor	Everdingen, Y.M. van, Jansen, J.J.P.
Persistent URL	hdl.handle.net/2105/23919
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaesemann, L. (2012, December 11). The battle between the old and the new: A comparative analysis of the effectiveness of traditional and social media as well as traditional and electronic retail channels in the product launch context. Marketing Management. Retrieved from http://hdl.handle.net/2105/23919

The battle between the old and the new