2013-03-25
Gift-giving and consumer need for uniqueness
Publication
Publication
A study on the signalling of ones unique personality through gift-giving
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Hooge, I.E. de, Burmeister, K. | |
hdl.handle.net/2105/23925 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Poortman, S. (2013, March 25). Gift-giving and consumer need for uniqueness. Marketing Management. Retrieved from http://hdl.handle.net/2105/23925
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