2013-03-25
Gift-giving and consumer need for uniqueness
Publication
Publication
A study on the signalling of ones unique personality through gift-giving
| Additional Metadata | |
|---|---|
| , , | |
| Hooge, I.E. de, Burmeister, K. | |
| hdl.handle.net/2105/23925 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Poortman, S. (2013, March 25). Gift-giving and consumer need for uniqueness: A study on the signalling of ones unique personality through gift-giving. Marketing Management. Retrieved from http://hdl.handle.net/2105/23925 |
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