2013-06-25
Pronoun use in Dutch advertising
Publication
Publication
A study of the effect of address choice and positioning on advertising effectiveness
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Puntoni, S., Giessner, S.R. | |
hdl.handle.net/2105/23931 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Nuijten, G.M. (2013, June 25). Pronoun use in Dutch advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23931
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