Pronoun use in Dutch advertising: A study of the effect of address choice and positioning on advertising effectiveness

Additional Metadata
Keywords	Advertising, Netherlands, Effectiveness, Positioning, Pronouns
Thesis Advisor	Puntoni, S., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/23931
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nuijten, G.M. (2013, June 25). Pronoun use in Dutch advertising: A study of the effect of address choice and positioning on advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/23931

Pronoun use in Dutch advertising