2012-03-20
Luxury for the masses
Publication
Publication
The effect of masstige on luxury brand evaluations in the fashion industry
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Rekom, J. van, Wiele, A. van der | |
hdl.handle.net/2105/23936 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Richardson, C.Z. (2012, March 20). Luxury for the masses. Marketing Management. Retrieved from http://hdl.handle.net/2105/23936
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