Luxury for the masses: The effect of masstige on luxury brand evaluations in the fashion industry

Additional Metadata
Keywords	Brands, Fashion industry/market/sector, Luxury goods, Mass distribution, Co branding, Masstige
Thesis Advisor	Rekom, J. van, Wiele, A. van der
Persistent URL	hdl.handle.net/2105/23936
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Richardson, C.Z. (2012). Luxury for the masses: The effect of masstige on luxury brand evaluations in the fashion industry. In Marketing Management.http://hdl.handle.net/2105/23936

Luxury for the masses