Luxury for the masses: The effect of masstige on luxury brand evaluations in the fashion industry

Additional Metadata
Keywords	Brands, Fashion industry/market/sector, Luxury goods, Mass distribution, Co branding, Masstige
Thesis Advisor	Rekom, J. van, Wiele, A. van der
Persistent URL	hdl.handle.net/2105/23936
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Richardson, C.Z. (2012, March 20). Luxury for the masses: The effect of masstige on luxury brand evaluations in the fashion industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/23936

Luxury for the masses