2013-03-27
The who, how and when of paid search advertising
Publication
Publication
An analysis of the effectiveness of brand familiarity and message characteristics for different stages in the sales funnel and levels of product involvement
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| , , , , | |
| Szymanowski, M., Eijk, A.R. van der | |
| hdl.handle.net/2105/23938 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Postert, A.S.A. (2013, March 27). The who, how and when of paid search advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23938
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