The who, how and when of paid search advertising: An analysis of the effectiveness of brand familiarity and message characteristics for different stages in the sales funnel and levels of product involvement

Additional Metadata
Keywords	Online advertising, Marketing, Search engines, Involvement, Brand familiarity
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/23938
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Postert, A.S.A. (2013, March 27). The who, how and when of paid search advertising: An analysis of the effectiveness of brand familiarity and message characteristics for different stages in the sales funnel and levels of product involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/23938

The who, how and when of paid search advertising