2012-09-05
Influencing sustainable consumption
Publication
Publication
How the influence of others affects the preference for different product categories
| Additional Metadata | |
|---|---|
| , , , | |
| Bergh, B. van den, Berens, G.A.J.M. | |
| hdl.handle.net/2105/23977 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Hooijmans, S.A. (2012, September 5). Influencing sustainable consumption: How the influence of others affects the preference for different product categories. Marketing Management. Retrieved from http://hdl.handle.net/2105/23977 |
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