2012-09-05
Influencing sustainable consumption
Publication
Publication
How the influence of others affects the preference for different product categories
Additional Metadata | |
---|---|
, , , | |
Bergh, B. van den, Berens, G.A.J.M. | |
hdl.handle.net/2105/23977 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hooijmans, S.A. (2012, September 5). Influencing sustainable consumption. Marketing Management. Retrieved from http://hdl.handle.net/2105/23977
|