Putting Justin Bieber to the test: is his brand truly iconic?: a look into the central and iconic features of a superstar brand

Additional Metadata
Keywords	Brand essence, Iconic brands, Justin Bieber, Features, Music industry/market/sector
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/23982
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoekema, S.J. (2011). Putting Justin Bieber to the test: is his brand truly iconic?: a look into the central and iconic features of a superstar brand. In Marketing Management.http://hdl.handle.net/2105/23982

Putting Justin Bieber to the test: is his brand truly iconic?