Putting Justin Bieber to the test: is his brand truly iconic?

Additional Metadata
Keywords	Brand essence, Iconic brands, Justin Bieber, Features, Music industry/market/sector
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/23982
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoekema, S.J. (2011, December 13). Putting Justin Bieber to the test: is his brand truly iconic?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23982

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