2009-06-24
Online leaflets, a useful advertising medium?
Publication
Publication
An exploratory research on the customer attitude and usage intention of online supermarket leaflets
| Additional Metadata | |
|---|---|
| Lans, R.J.A. van der, Dalen, J. van | |
| hdl.handle.net/2105/23995 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Tiellemans, J.J.W. (2009). Online leaflets, a useful advertising medium?: An exploratory research on the customer attitude and usage intention of online supermarket leaflets. In Marketing Management.http://hdl.handle.net/2105/23995 |
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