2012-06-29
The actor & the product: do they have to match?
Publication
Publication
a study into the effectiveness of source congruity in the practice of product placements
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Raaf, D.I. de, Hoogervorst, N. | |
hdl.handle.net/2105/24042 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Meer, A.M. van der. (2012, June 29). The actor & the product: do they have to match?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24042
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