Electronic word-of-mouth communication: What are the drivers of eWOM communication for electronic products?

Additional Metadata
Keywords	Word of mouth (WOM), Internet, Viral marketing
Thesis Advisor	Bruggen, G.H. van, Dalen, J. van
Persistent URL	hdl.handle.net/2105/24081
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boot, W.A.J.W. (2011, June 28). Electronic word-of-mouth communication: What are the drivers of eWOM communication for electronic products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24081

Electronic word-of-mouth communication