2011-06-28
Electronic word-of-mouth communication
Publication
Publication
What are the drivers of eWOM communication for electronic products?
Additional Metadata | |
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Bruggen, G.H. van, Dalen, J. van | |
hdl.handle.net/2105/24081 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boot, W.A.J.W. (2011, June 28). Electronic word-of-mouth communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/24081
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