What to sub?: The impact of subtitling and language associations on the consumer’s responses toward standardized commercials

Additional Metadata
Keywords	Commercials, Subtitles, Consumer behaviour, Language
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24099
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kirkoryan, E. (2011). What to sub?: The impact of subtitling and language associations on the consumer’s responses toward standardized commercials. In Marketing Management.http://hdl.handle.net/2105/24099

What to sub?