2012-03-30
How to market an unfamiliar company on Facebook?
Publication
Publication
The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth
Additional Metadata | |
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Looman, J.L., Berens, G.A.J.M. | |
hdl.handle.net/2105/24106 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Blok, C.M. de. (2012, March 30). How to market an unfamiliar company on Facebook?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24106
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