How to market an unfamiliar company on Facebook?: The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth

Additional Metadata
Keywords	Facebook, Brand familiarity, Word of mouth (WOM)
Thesis Advisor	Looman, J.L., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24106
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blok, C.M. de. (2012). How to market an unfamiliar company on Facebook?: The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth. In Marketing Management.http://hdl.handle.net/2105/24106

How to market an unfamiliar company on Facebook?