How to market an unfamiliar company on Facebook?: The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth

Additional Metadata
Keywords	Facebook, Brand familiarity, Word of mouth (WOM)
Thesis Advisor	Looman, J.L., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24106
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blok, C.M. de. (2012, March 30). How to market an unfamiliar company on Facebook?: The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/24106

How to market an unfamiliar company on Facebook?