What are the critical success factors of branded utility for service companies?

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/24118
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouter, W.W.C. (2009, September 30). What are the critical success factors of branded utility for service companies?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24118

Publication