The effects of reciprocity triggering marketing communications on consumer behavior

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Keywords	Advertising, : Transformational products, Informational products, Self construal, Reciprocity, Marketing communications, Consumer behaviour
Thesis Advisor	Silva Lourenco, C.J. da, Laan, E.A. van der
Persistent URL	hdl.handle.net/2105/24121
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Petkov, M.P. (2012, September 24). The effects of reciprocity triggering marketing communications on consumer behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/24121

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