The asymmetry between upsizing and downsizing: The effects of positive and negative size changes on visual perceptions

Additional Metadata
Keywords	Visual perception, Consumer behaviour, Consumer choices, Underestimation
Thesis Advisor	Ordabayeva, N., Lisjak, M.
Persistent URL	hdl.handle.net/2105/24122
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berkhout Abay, H.B. (2013). The asymmetry between upsizing and downsizing: The effects of positive and negative size changes on visual perceptions. In Marketing Management.http://hdl.handle.net/2105/24122

The asymmetry between upsizing and downsizing