The asymmetry between upsizing and downsizing: The effects of positive and negative size changes on visual perceptions

Additional Metadata
Keywords	Visual perception, Consumer behaviour, Consumer choices, Underestimation
Thesis Advisor	Ordabayeva, N., Lisjak, M.
Persistent URL	hdl.handle.net/2105/24122
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berkhout Abay, H.B. (2013, September 10). The asymmetry between upsizing and downsizing: The effects of positive and negative size changes on visual perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/24122

The asymmetry between upsizing and downsizing