Enhancing the effectiveness of cause related marketing: Would celebrity endorsement increase consumers’ willingness to buy?

Additional Metadata
Thesis Advisor	Raaf, D.I. de, Ferreira, L.
Persistent URL	hdl.handle.net/2105/24152
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Setiaji, W.A. . (2009, September 24). Enhancing the effectiveness of cause related marketing: Would celebrity endorsement increase consumers’ willingness to buy?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24152

Enhancing the effectiveness of cause related marketing