2009-09-24
Enhancing the effectiveness of cause related marketing
Publication
Publication
Would celebrity endorsement increase consumers’ willingness to buy?
Additional Metadata | |
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Raaf, D.I. de, Ferreira, L. | |
hdl.handle.net/2105/24152 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Setiaji, W.A. . (2009, September 24). Enhancing the effectiveness of cause related marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/24152
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