The payoff ratio and sensitivity to risk

Additional Metadata
Keywords	Risk, Decision making, Payoff ratio, Rational choice theory, Uncertainty
Thesis Advisor	Puntoni, S., Poel, A.M. van der
Persistent URL	hdl.handle.net/2105/24171
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Delft, N. van. (2012). The payoff ratio and sensitivity to risk. In Marketing Management.http://hdl.handle.net/2105/24171

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