The payoff ratio and sensitivity to risk

Additional Metadata
Keywords	Risk, Decision making, Payoff ratio, Rational choice theory, Uncertainty
Thesis Advisor	Puntoni, S., Poel, A.M. van der
Persistent URL	hdl.handle.net/2105/24171
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Delft, N. van. (2012, September 26). The payoff ratio and sensitivity to risk. Marketing Management. Retrieved from http://hdl.handle.net/2105/24171

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