An investigation of the Media-Saturn Group private labels: A brand awareness evaluation perspective

Additional Metadata
Keywords	Private labels, Retail industry/market/sector, Brand awareness, Media Markt
Thesis Advisor	Go, F.M., Fan, Y.
Persistent URL	hdl.handle.net/2105/24172
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, H.L. (2011, June 28). An investigation of the Media-Saturn Group private labels: A brand awareness evaluation perspective. Marketing Management. Retrieved from http://hdl.handle.net/2105/24172

An investigation of the Media-Saturn Group private labels