An investigation of the Media-Saturn Group private labels: A brand awareness evaluation perspective

Additional Metadata
Keywords	Private labels, Retail industry/market/sector, Brand awareness, Media Markt
Thesis Advisor	Go, F.M., Fan, Y.
Persistent URL	hdl.handle.net/2105/24172
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, H.L. (2011). An investigation of the Media-Saturn Group private labels: A brand awareness evaluation perspective. In Marketing Management.http://hdl.handle.net/2105/24172

An investigation of the Media-Saturn Group private labels