Store brands vs national brands: What factors have an influence on the process of purchasing store brands?

Additional Metadata
Thesis Advisor	Hooge, I.E. de, Raaij, E.M. van
Persistent URL	hdl.handle.net/2105/24174
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jonker, E. (2009, September 28). Store brands vs national brands: What factors have an influence on the process of purchasing store brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24174

Store brands vs national brands