2009-09-28
Store brands vs national brands
Publication
Publication
What factors have an influence on the process of purchasing store brands?
Additional Metadata | |
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Hooge, I.E. de, Raaij, E.M. van | |
hdl.handle.net/2105/24174 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jonker, E. (2009, September 28). Store brands vs national brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/24174
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