Store brands vs national brands: What factors have an influence on the process of purchasing store brands?

Additional Metadata
Thesis Advisor	Hooge, I.E. de, Raaij, E.M. van
Persistent URL	hdl.handle.net/2105/24174
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jonker, E. (2009). Store brands vs national brands: What factors have an influence on the process of purchasing store brands?. In Marketing Management.http://hdl.handle.net/2105/24174

Store brands vs national brands