2012-09-28
The power of online word of mouth
Publication
Publication
Twitter and its influence on the purchase intention of movies
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, , , , , | |
Gelper, S.E.C., Bayerl, P.S. | |
hdl.handle.net/2105/24192 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Türk, Z. (2012, September 28). The power of online word of mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/24192
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