The power of online word of mouth: Twitter and its influence on the purchase intention of movies

Additional Metadata
Keywords	Twitter, Social media, Purchase intention, Word of mouth (WOM), Online, Film industry/market/sector
Thesis Advisor	Gelper, S.E.C., Bayerl, P.S.
Persistent URL	hdl.handle.net/2105/24192
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Türk, Z. (2012, September 28). The power of online word of mouth: Twitter and its influence on the purchase intention of movies. Marketing Management. Retrieved from http://hdl.handle.net/2105/24192

The power of online word of mouth