Are you in…. or are you out?: The value of social media in an online web shop

Additional Metadata
Keywords	Social media, Internet, Online marketing
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/24205
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, K.T. (2010, December 14). Are you in…. or are you out?: The value of social media in an online web shop. Marketing Management. Retrieved from http://hdl.handle.net/2105/24205

Are you in…. or are you out?