Are you in…. or are you out?: The value of social media in an online web shop

Additional Metadata
Keywords	Social media, Internet, Online marketing
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/24205
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, K.T. (2010). Are you in…. or are you out?: The value of social media in an online web shop. In Marketing Management.http://hdl.handle.net/2105/24205

Are you in…. or are you out?