2009-09-25
Effectiveness of cause-related incentives
Publication
Publication
| Additional Metadata | |
|---|---|
| Lans, R.J.A. van der, Jaspers, F.P.H. | |
| hdl.handle.net/2105/24243 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Önay, C.A. (2009). Effectiveness of cause-related incentives. In Marketing Management.http://hdl.handle.net/2105/24243 |
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