2011-12-13
The brand hopper: what makes him hop and what makes him stop?
Publication
Publication
the influence of emotional attachment and competitors’ offerings on brand switching behaviour
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Hooge, I.E. de, Wubben, M.J.J. | |
hdl.handle.net/2105/24257 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Fissendjidis, M. (2011, December 13). The brand hopper: what makes him hop and what makes him stop?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24257
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