The brand hopper: what makes him hop and what makes him stop?: the influence of emotional attachment and competitors’ offerings on brand switching behaviour

Additional Metadata
Keywords	Emotional attachment, Brand switching, Switching behaviour, Competitive offerings
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/24257
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fissendjidis, M. (2011, December 13). The brand hopper: what makes him hop and what makes him stop?: the influence of emotional attachment and competitors’ offerings on brand switching behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/24257

The brand hopper: what makes him hop and what makes him stop?