2010-12-03
Nostalgia in printed advertisements
Publication
Publication
The mediating role of advertisement credibility and the moderating role of brand familiarity
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, , , , | |
Smeesters, D.H.R.V., Berens, G.A.J.M. | |
hdl.handle.net/2105/24264 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hoven, J.C.N. van den. (2010, December 3). Nostalgia in printed advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/24264
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