Nostalgia in printed advertisements: The mediating role of advertisement credibility and the moderating role of brand familiarity

Additional Metadata
Keywords	Advertising, Brand familiarity, Credibility, Attitudes, Nostalgia
Thesis Advisor	Smeesters, D.H.R.V., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24264
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoven, J.C.N. van den. (2010, December 3). Nostalgia in printed advertisements: The mediating role of advertisement credibility and the moderating role of brand familiarity. Marketing Management. Retrieved from http://hdl.handle.net/2105/24264

Nostalgia in printed advertisements