The interaction effect between repeated varied ad executions and humor

Additional Metadata
Keywords	Advertising, Varied ad executions, Humour
Thesis Advisor	Looman, J.L., Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/24265
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Steenbergen, W.J.E. (2011, December 12). The interaction effect between repeated varied ad executions and humor. Marketing Management. Retrieved from http://hdl.handle.net/2105/24265

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