2012-09-26
Free gifts with a purchase
Publication
Publication
Offering a choice between a price discount versus a premium and mentioning the premium’s value
Additional Metadata | |
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, , , , , | |
Hooge, I.E. de, Giessner, S.R. | |
hdl.handle.net/2105/24273 | |
Human Resource Management , Marketing Management | |
Organisation | Rotterdam School of Management |
Gao, A.L. (2012, September 26). Free gifts with a purchase. Marketing Management. Retrieved from http://hdl.handle.net/2105/24273
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