Free gifts with a purchase: Offering a choice between a price discount versus a premium and mentioning the premium’s value

Additional Metadata
Keywords	Gifts, Premium, Promotion, Price reduction, Purchase intention, Manipulation
Thesis Advisor	Hooge, I.E. de, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24273
Series	Human Resource Management , Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gao, A.L. (2012, September 26). Free gifts with a purchase: Offering a choice between a price discount versus a premium and mentioning the premium’s value. Marketing Management. Retrieved from http://hdl.handle.net/2105/24273

Free gifts with a purchase