Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers: a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’

Additional Metadata
Keywords	Brand extensions, Brand loyalty, Red Bull, Brand essence
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24282
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kalamova, T. (2012, December 20). Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers: a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’. Marketing Management. Retrieved from http://hdl.handle.net/2105/24282

Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers