2012-12-20
Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers
Publication
Publication
a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/24282 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kalamova, T. (2012, December 20). Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers. Marketing Management. Retrieved from http://hdl.handle.net/2105/24282
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