Brands as catalysts for new product adoption: About the relation between perceived brand innovativeness, brand loyalty, and the new product adoption rate in the consumer electronics market

Additional Metadata
Keywords	Brand loyalty, New product success, Innovativeness, New product introduction
Thesis Advisor	Looman, J.L., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/24294
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cuperus, P.H. (2013, June 28). Brands as catalysts for new product adoption: About the relation between perceived brand innovativeness, brand loyalty, and the new product adoption rate in the consumer electronics market. Marketing Management. Retrieved from http://hdl.handle.net/2105/24294

Brands as catalysts for new product adoption