Premium based sales promotions: The effect of free gifts with the purchase of fast moving consumer goods

Additional Metadata
Keywords	Gifts, Fast moving consumer goods (FMCG), Sales promotions
Thesis Advisor	Ataman, M.B., Dyakov, T.
Persistent URL	hdl.handle.net/2105/24300
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kooter, M. (2011, December 6). Premium based sales promotions: The effect of free gifts with the purchase of fast moving consumer goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/24300

Premium based sales promotions