2011-12-06
Premium based sales promotions
Publication
Publication
The effect of free gifts with the purchase of fast moving consumer goods
Additional Metadata | |
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Ataman, M.B., Dyakov, T. | |
hdl.handle.net/2105/24300 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kooter, M. (2011, December 6). Premium based sales promotions. Marketing Management. Retrieved from http://hdl.handle.net/2105/24300
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