Best defense is a good offense: An assessment of the impact of ambush marketing within the corporate arena

Additional Metadata
Keywords	Ambush marketing, Sponsorship, Contracts
Thesis Advisor	Go, F.M., Magala, S.J.
Persistent URL	hdl.handle.net/2105/24318
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Polak, V.S.G.M. (2013, June 27). Best defense is a good offense: An assessment of the impact of ambush marketing within the corporate arena. Marketing Management. Retrieved from http://hdl.handle.net/2105/24318

Best defense is a good offense