Best defense is a good offense: An assessment of the impact of ambush marketing within the corporate arena

Additional Metadata
Keywords	Ambush marketing, Sponsorship, Contracts
Thesis Advisor	Go, F.M., Magala, S.J.
Persistent URL	hdl.handle.net/2105/24318
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Polak, V.S.G.M. (2013). Best defense is a good offense: An assessment of the impact of ambush marketing within the corporate arena. In Marketing Management.http://hdl.handle.net/2105/24318

Best defense is a good offense