The impact of social influence on e-commerce adoption: A comparative analysis of the effectiveness of social media communication strategies in emerging markets

Additional Metadata
Keywords	Ecommerce, Social media, Emerging markets, Word of mouth (WOM), Communication strategy
Thesis Advisor	Rekom, J. van, Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/24329
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Holder, L.P. (2013). The impact of social influence on e-commerce adoption: A comparative analysis of the effectiveness of social media communication strategies in emerging markets. In Marketing Management.http://hdl.handle.net/2105/24329

The impact of social influence on e-commerce adoption