Brand essence: how no good can come from changing a brand’s essential features

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Keywords	Ikea, Brand essence, Consumer reviews, Dilution, Centrality
Thesis Advisor	Rekom, J. van, Halderen, M.D. van
Persistent URL	hdl.handle.net/2105/24337
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mars, J.I. . (2012, December 11). Brand essence: how no good can come from changing a brand’s essential features. Marketing Management. Retrieved from http://hdl.handle.net/2105/24337

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