2012-09-18
Convergent divergence
Publication
Publication
A study into use of ad creativity templates as a strategy for increased advertising effectiveness
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/24342 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Halmai, B. (2012, September 18). Convergent divergence. Marketing Management. Retrieved from http://hdl.handle.net/2105/24342
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