Convergent divergence: A study into use of ad creativity templates as a strategy for increased advertising effectiveness

Additional Metadata
Keywords	Advertising, Effectiveness, Creativity
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/24342
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Halmai, B. (2012, September 18). Convergent divergence: A study into use of ad creativity templates as a strategy for increased advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/24342

Convergent divergence