Building your brand: the effectiveness of content on Facebook and Twitter on CTR

Additional Metadata
Keywords	Facebook, Twitter, Click through rate, Online advertising
Thesis Advisor	Roos, J.M.T., Li, T.
Persistent URL	hdl.handle.net/2105/24345
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Khalil, S. (2014). Building your brand: the effectiveness of content on Facebook and Twitter on CTR. In Marketing Management.http://hdl.handle.net/2105/24345

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