Building your brand: the effectiveness of content on Facebook and Twitter on CTR

Additional Metadata
Keywords	Facebook, Twitter, Click through rate, Online advertising
Thesis Advisor	Roos, J.M.T., Li, T.
Persistent URL	hdl.handle.net/2105/24345
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Khalil, S. (2014, August 21). Building your brand: the effectiveness of content on Facebook and Twitter on CTR. Marketing Management. Retrieved from http://hdl.handle.net/2105/24345

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