How to design a successful viral marketing campaign: Identifying the factors that influence a viral marketing campaign

Additional Metadata
Keywords	Viral marketing, Marketing campaign, Success factors
Thesis Advisor	Looman, J.L., Marsili, O.
Persistent URL	hdl.handle.net/2105/24389
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vervelde, J.H. (2012, March 29). How to design a successful viral marketing campaign: Identifying the factors that influence a viral marketing campaign. Marketing Management. Retrieved from http://hdl.handle.net/2105/24389

How to design a successful viral marketing campaign