2012-03-29
How to design a successful viral marketing campaign
Publication
Publication
Identifying the factors that influence a viral marketing campaign
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Looman, J.L., Marsili, O. | |
hdl.handle.net/2105/24389 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vervelde, J.H. (2012, March 29). How to design a successful viral marketing campaign. Marketing Management. Retrieved from http://hdl.handle.net/2105/24389
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