2012-09-21
How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements?
Publication
Publication
Additional Metadata | |
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Hooge, I.E. de, Wijk, R.A.J.L. van | |
hdl.handle.net/2105/24391 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Emil, Z. (2012, September 21). How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24391
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