How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements?

Additional Metadata
Keywords	Purchase intention, Advertising, Guilt, Shame
Thesis Advisor	Hooge, I.E. de, Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/24391
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Emil, Z. (2012). How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements?. In Marketing Management.http://hdl.handle.net/2105/24391

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