2011-12-12
How do brand names influence brand perceptions
Publication
Publication
The role of case and abbreviations
Additional Metadata | |
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Levallois, C., Giessner, S.R. | |
hdl.handle.net/2105/24407 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jong, D.M.C. 't. (2011, December 12). How do brand names influence brand perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/24407
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