How do brand names influence brand perceptions: The role of case and abbreviations

Additional Metadata
Keywords	Brand names, Brand perception, Abbreviations
Thesis Advisor	Levallois, C., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24407
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, D.M.C. 't. (2011). How do brand names influence brand perceptions: The role of case and abbreviations. In Marketing Management.http://hdl.handle.net/2105/24407

How do brand names influence brand perceptions