How do brand names influence brand perceptions: The role of case and abbreviations

Additional Metadata
Keywords	Brand names, Brand perception, Abbreviations
Thesis Advisor	Levallois, C., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24407
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, D.M.C. 't. (2011, December 12). How do brand names influence brand perceptions: The role of case and abbreviations. Marketing Management. Retrieved from http://hdl.handle.net/2105/24407

How do brand names influence brand perceptions