2012-09-25
The effects of culture cues on ethnic targeted advertising
Publication
Publication
Uncovering the mindset of biculturals
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, , , , , | |
Puntoni, S., Bijvank, M. | |
hdl.handle.net/2105/24424 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Tjong, S.F.C. (2012, September 25). The effects of culture cues on ethnic targeted advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/24424
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