The effects of culture cues on ethnic targeted advertising: Uncovering the mindset of biculturals

Additional Metadata
Keywords	Advertising, Identity, Ethnicity, Integration, Acculturation, Bicultural
Thesis Advisor	Puntoni, S., Bijvank, M.
Persistent URL	hdl.handle.net/2105/24424
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tjong, S.F.C. (2012, September 25). The effects of culture cues on ethnic targeted advertising: Uncovering the mindset of biculturals. Marketing Management. Retrieved from http://hdl.handle.net/2105/24424

The effects of culture cues on ethnic targeted advertising