The effects of culture cues on ethnic targeted advertising: Uncovering the mindset of biculturals

Additional Metadata
Keywords	Advertising, Identity, Ethnicity, Integration, Acculturation, Bicultural
Thesis Advisor	Puntoni, S., Bijvank, M.
Persistent URL	hdl.handle.net/2105/24424
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tjong, S.F.C. (2012). The effects of culture cues on ethnic targeted advertising: Uncovering the mindset of biculturals. In Marketing Management.http://hdl.handle.net/2105/24424

The effects of culture cues on ethnic targeted advertising