Reaping the benefits of the social revolution: Motivators behind spreading the word

Additional Metadata
Keywords	Social media, Word of mouth (WOM), Social revolution
Thesis Advisor	Bruggen, G.H. van, Koppius, O.R.
Persistent URL	hdl.handle.net/2105/24430
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kemp, W. (2011, December 13). Reaping the benefits of the social revolution: Motivators behind spreading the word. Marketing Management. Retrieved from http://hdl.handle.net/2105/24430

Reaping the benefits of the social revolution