Reaping the benefits of the social revolution: Motivators behind spreading the word

Additional Metadata
Keywords	Social media, Word of mouth (WOM), Social revolution
Thesis Advisor	Bruggen, G.H. van, Koppius, O.R.
Persistent URL	hdl.handle.net/2105/24430
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kemp, W. (2011). Reaping the benefits of the social revolution: Motivators behind spreading the word. In Marketing Management.http://hdl.handle.net/2105/24430

Reaping the benefits of the social revolution