Gamifying: the online customer experience: A conceptual framework and empirical analysis

Additional Metadata
Keywords	Gamification, Customer involvement, Financial performance
Thesis Advisor	Gelper, S.E.C., Alexiou, A.
Persistent URL	hdl.handle.net/2105/24481
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rouwit, K. (2014, July 10). Gamifying: the online customer experience: A conceptual framework and empirical analysis. Marketing Management. Retrieved from http://hdl.handle.net/2105/24481

Gamifying: the online customer experience