Gamifying: the online customer experience: A conceptual framework and empirical analysis

Additional Metadata
Keywords	Gamification, Customer involvement, Financial performance
Thesis Advisor	Gelper, S.E.C., Alexiou, A.
Persistent URL	hdl.handle.net/2105/24481
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rouwit, K. (2014). Gamifying: the online customer experience: A conceptual framework and empirical analysis. In Marketing Management.http://hdl.handle.net/2105/24481

Gamifying: the online customer experience